Roots was established in Toronto in 1973 and has become an international lifestyle brand at the forefront of development, design and manufacture of modern athletic active wear. The company has over 200 retail stores in 6 countries and two state of the art production facilities in Toronto. Roots is proud to have developed team outfits for the American, Canadian and British Olympic Teams for the 2002 Winter Olympic Games in Salt Lake City. The Roots motto, "Quality, Integrity, Longevity," mirrors the Olympic ideals Higher, Faster, Stronger and their commitment to excellence.